Introduction to NPU-Related Applications On MSI AI Laptops

MSI recently announced a range of laptops equipped with Core Ultra processors, with the most significant highlight being the integration of a new Neural Processing Unit (NPU). The NPU is designed specifically for AI-related tasks, offering high performance and low power consumption advantages. Below, we will introduce the software functionalities known to be supported by the NPU.

The NPU supports various software optimizations for multiple webcams, such as Windows Studio Effects and VCam. These optimizations include background blurring or replacement, subject centering, and eye focus. Importantly, compared to using the CPU or GPU for computations, the NPU consumes relatively less power, resulting in longer battery life.

The NPU currently also supports various content creation tasks, such as accelerating generative art in GIMP with GPU and Stable Diffusion, or running special effects editing in video editing software like Filmora with lower power consumption. This leads to better performance and extended battery life.

In order to provide consumers with improved performance and longer battery life, in addition to the mentioned applications, Intel is actively collaborating with major ISVs (Independent Software Vendors) to enable NPU support for more new AI software and new AI features in existing software. This includes software like Adobe Lightroom, OBS Studio, or iQiyi. In the future, AI laptops purchased by consumers will be able to run more software with higher performance and lower power consumption, greatly enhancing the user experience. Therefore, if you are in search of a laptop, you may consider the AI laptops offered by MSI.